We had to keep it quiet. They had mentioned non-disclosure agreements to the Council before, but no one actually asked us to sign. But when it came time to show us the logo and new jerseys, we had to sign it on the spot, and they collected them before they'd show us anything.
In fact, I took it so seriously that I didn't even mention to anyone that there was a new logo. The word had gotten out long before that there would be new jerseys (and thank goodness, too — I'm pretty sure everyone was good and sick of those boring black home jerseys with just the word "Dallas" on the chest). But no one seemed to know that the logo itself was changing, so I kept quiet about it until Dallas Morning News sports guy Mike Heika tweeted about it at the end of April.
At that Council meeting, the guy responsible came into the room empty-handed and looked around, making sure that Stars CEO and President Jim Lites was actually in the room, and aware that we were going to see it. The guy left, and came back with a rendering of a player wearing the new uniform. Meh. Didn't care for it.
But then he brought in the actual jerseys…oh, mama. So. very. cool! WAY better in person than it looks in drawings. The Stars "accidentally" leaked it a few weeks ago (yeah, right, accidentally, and they got coverage on every one of the local news reports that day), and from the fans, of course, arose a great wailing and gnashing of teeth.
It was very reminiscent of when the goal song changed.
I'll post pictures tomorrow, when they're available. Trust me, please, fans. You're going to love it! It's distinctive, it's striking, it's identifiable from a distance (like, say, on a player on the ice…on TV). Really, it'll be okay. If I have permission, I'll even explain to you why the Stars decided to rebrand.
This is going to be a relief!
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